More than 20 years have passed since the creation of LinkedIn, and a lot has changed during this time. If earlier this platform was like a website for job search, communication with colleagues and search for professionals, today it is a real business network for various purposes.
No matter what your goal here is – to develop your company and improve your presence, or to form the image of a real professional in your industry and find a new job, all these tasks are quite feasible.
However, despite all the advantages, there is still quite intense competition. This is normal, because the network continues to grow, more and more new members are joining it. So if you’re aiming to form your community here, become a more in-demand specialist or improve the visibility of the company, you need a powerful marketing strategy to attract an audience.
In this article, we’ll share three working ways to increase subscribers on the platform, including the option to buy LinkedIn followers to simplify promotion at any stage of account growth. Keep reading!
-
Post quality and valuable content
The functionality of the resource has expanded, and now not only job seekers and employers / brands / companies come here, but also people interested in business. Through the published content, they can find useful industry knowledge, expand their skill base and even reach a new level in the profession. And you can become this important source of new useful knowledge for them. By regularly providing users with posts filled with useful information, news or advice, you give them a reason to follow you.
But it is important not only to publish valuable content, but also to do it regularly. You see, users who like your content want to be sure that after a while they will see updates. Therefore, in order for their expectations to match with reality, the best solution is to make a schedule and publish content according to the plan.
This way you won’t only become a valuable source of knowledge, but also improve your presence and attract more new subscribers. Plus, the more often you post new messages, the higher the chance that they will be in the recommendations.
At the initial stage, you may have to publish every day. This is normal and necessary to increase the visibility of you as an author in general. A little later, when you form your loyal audience, you can post less frequently, for example, three times a week.
-
Consider investing in your page
Promotion is not much different from business – attracting an audience is no less complex and multifaceted process than getting new customers or generating orders. It is important to invest from time to time in any industry, and the most important thing is to do it at the right time.
As for the growth of the LI page and getting new subscribers, there are several ways to invest, the most popular are targeted advertising and the buying of real followers.
The first option is suitable for companies with a very narrow target audience and a large marketing budget. Advertising will require at least $25 per day, for large companies’ daily budget between $50 to $100. This service is quite expensive and won’t suit you if you’re the founder of a small company or a job seeker. Plus, predicting the final budget is a thorny process, because there are many factors.
The second option is universal and suitable for any wallet. Advertising companies have developed packages with different metrics for entrepreneurs and specialists with different page sizes. The starting cost is from a few dollars per package, and it is significantly cheaper than the first option.
At the same time, the quality is the same as in advertising. Real active LI users will come to your page, which will inevitably attract new organic ones. Statistics and account engagement will improve, and you’ll see positive changes.
If you decide to use a third-party incentive from a PR company, we strongly recommend that you study the provider’s website beforehand, read reviews and compare prices. So, spending a little time, you’ll protect yourself from scammers and get a quality service at a fair price.
-
Optimize the profile
Finally, to improve your visibility on the platform and increase your subscriber base, start optimizing your page. Few people know, but SEO is also involved in the process of promotion on the platform – that is, your account can be found not only directly on the platform, but also through search engines such as Google.
To optimize your page effectively, think about what keywords your potential subscribers can use: what problems they want to solve, what specialists they need, etc. Add them in the About and headline sections, and then your profile will be shown not only on the site, but also in the search results. Good luck!